While most people are focused on family and football, savvy homebuyers are realizing that this holiday season offers a rare window of opportunity in the housing market. If you have been sitting on the sidelines waiting for the right moment, the “Thanksgiving Lull” might actually be the most beneficial time to make your move.

In the video above, I broadly cover what we are seeing in the market right now, but here is a more detailed version of why you should pay attention before the New Year rings in:

  1. Pent-Up Demand is Breaking Loose: The Summer and Fall markets were slower than usual, largely due to buyers waiting for economic clarity. That hesitation created a dam of “pent-up demand.” As clarity returns, that dam is breaking. Buying now lets you get ahead of the crowd that will inevitably flood the market in January. A decrease in end-of-year buyers provides opportunity to tip bidding wars in your favor.
  2. Rates Are Trending in Your Favor: After a volatile year, we are finally seeing interest rates stabilize and even dip as we head into the holidays. Lower rates mean increased purchasing power and a lower monthly payment for you—locking in these savings now is a smart financial play.
  3. Appreciation is on the Horizon: Experts are projecting a return to steady appreciation in the coming year. Purchasing a home during this Thanksgiving window allows you to secure a price now and ride the wave of equity growth as property values tick upward in 2026.

Don’t let the holiday season distract you from your financial goals. Watch the full breakdown below to see the data for yourself.

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